Selecting a Quality Domain Name
By Shelley Lowery
When you're ready to launch your web site and
you're trying to select a good domain name, there are many factors that need to
be taken into consideration.
Select a Domain Name that Reflects Your Web
Site
Above all else, your domain name should
reflect what your web site is all about. For example, if your web site is about
grooming a dog, you certainly wouldn't want to select a domain name like 'mybusinessname.com,'
as this would have nothing to do with your web site's focus. You would want to
select a domain name that tells the world what your web site is all about --
something like 'doggrooming.com.'
Select a Domain Name that Contains Your Web
Site's Keywords
Another consideration of great importance are
your keywords. Try to select a domain name that contains your most relevant
keyword phrase, as some Search Engines place relevancy on them. A keyword phrase
is two or more words that best describe your web page. If your web page is
focusing on grooming a dog, your best keyword phrase will be "dog grooming."
Select a Domain Name that will be Easily
Remembered
With millions of web sites accessible on the
Internet, it is also very important to select a domain name that will be easily
remembered. As in the 'doggrooming.com' example above, 'doggrooming.com' is very
easily remembered, contains the most relevant keyword phrase and describes the
web site in explicit detail. It is the 'perfect' domain name for this particular
web site.
Select the Best Domain Extension
Another consideration of importance is the
domain name extension. Although there are many new domain extensions available,
dotcom is still the best choice. When typing in a web address, Internet users
automatically want to type in a .com extension, as this is the extension that
has been embedded into our brains from the start.
Avoid Using Numbers in Your Domain Name
Although you may be tempted to do so, avoid
using numbers within your domain name. Including a number within your domain
name can cause problems, as when you tell someone your web address, you will
continually have to tell them it's a number and not the word. For example, if
you selected a domain name like number1host.com, if you were to tell someone
your web address, they may try to type it as 'numberonehost.com' instead of
'number1host.com.' This type of domain name would cause confusion.
Avoid using Dashes and Underscores in Your
Domain Name
Although many people do it, don't make the
same mistake I made when I first started out. Avoid using dashes, underscores or
any other characters within your domain name that may cause confusion. When I
registered my domain name, Web-Source.net, I actually wanted websource.com;
however, it had already been registered. So, I settled for Web-Source.net. Now,
when I tell someone my domain name, I have to say it like this: web dash source
dot net.
Don't get me wrong, www.Web-Source.net is now
a high traffic web site, but I can only imagine how much traffic I've lost over
the years due to my domain name. I have received many emails over the years from
visitors who had a hard time finding my site. They said they couldn't remember
the domain name and kept wanting to type in websource.com.
Avoid using Abbreviations within Your Domain
Name
Although well-known companies, such as IBM,
can get away with using abbreviations within their domain name, most companies
can't. As a rule, try to avoid using abbreviations or anything that will be
difficult for your visitors to remember. Not only will this cause confusion, but
it can also cause your potential visitors to make spelling mistakes when trying
to type in your web address.
Avoid using Long Domain Names
Although you may now register long domain
names, it's really not a good idea. I learned this lesson the hard way. I
registered 'www.workfromhomebusinessguide.com' and the sad thing is ... I can't
remember the domain name half the time. How can I expect my potential visitors
to remember it? Try to keep your domain name as short as possible. The longer
the domain name the harder it is to remember and the more apt your potential
visitors are to make a typo when typing it into their browser.
Ensure Your Domain Name is Not a Trademark
Infringement
Prior to registering a domain name, you may
want to consider searching the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm
to ensure your potential domain name isn't infringing on any trademarks.
Please don't take this point lightly, as
trademark infringement could cost you your entire business. It is your
responsibility to ensure that your potential domain name doesn't infringe on any
registered trademarks, as the trademark laws that apply in the hard copy world
also apply on the Internet. Any company that registers a trademark has the right
to protect their trademark and has the right to notify you that your domain name
is infringing upon their trademark.
When you're ready to begin, create a list of a
dozen or more potential domain names, as chances are, your first choice will
already be taken. With any luck, one of the domain names on your list will be
available.
Take your time and select a quality domain
name that will grow with your business. It will be well-worth your time and
effort in the long run.
Copyright 2005 Shelley Lowery
Shelley Lowery is the author of the
acclaimed web design course, Web Design Mastery.
http://www.webdesignmastery.com Visit Web-Source.net
to sign up for your complimentary subscription to Etips and receive a copy of
Shelley's acclaimed ebooks, "Killer Internet Marketing Strategies" and "Work
from Home: A Complete Guide..."
http://www.web-source.net
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